Complete Guide 

to  Mobile A/B Testing

Proven strategies, professional tips, and best practices

by SplitMetrics & Apptimize

... сheck out our latest blog post to learn more.

What's inside?

Chapter 1. Deconstructing App Store A/B Testing


Chapter 2. Workflow: A/B Testing Timeline


Chapter 3. Pages to Optimize in App Stores


Chapter 4. Most Influential Page Elements for A/B Testing

App Store A/B Testing


Chapter 5. In-App A/B Testing Importance for Long-term Product Growth

Chapter 6. In-App Testing and Optimization Best Practices

Chapter 7. Building vs. Buying Your A/B Testing Solution

Chapter 8. Mobile Retention 101

In-App A/B Testing


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